YouTube enhances Shorts discovery, Google Ads launches Performance Max updates, and Instagram explores Notes reactions
YouTube is boosting Shorts discovery with improved algorithms and creative tools, helping creators reach wider audiences.

YouTube is boosting Shorts discovery with improved algorithms and creative tools, helping creators reach wider audiences.

Google is enhancing its search advertising experience by unveiling a new generation of ad formats designed to engage users more effectively. Moving beyond the traditional text-based layout, Google’s latest update brings visual and interactive elements into Search Ads — including image extensions, carousel-style product displays, and embedded video snippets.

Google’s dominance in the search engine market has long been a subject of scrutiny, but the recent antitrust ruling against the tech giant marks a turning point.

The digital marketing landscape is evolving rapidly, with major platforms like Instagram and YouTube rolling out updates aimed at enhancing user engagement and creating new opportunities for advertisers. Let’s dive into the key highlights.