In a world dominated by algorithms, attention spans, and ever-changing tech, digital marketing has become more complex—and more cutthroat—than ever before. Brands chase clicks, agencies promise instant results, and myths about SEO, social media, and tracking continue to circulate like wildfire.
The world of SEO is changing faster than ever before. Between Google’s latest tools like Forecast Breakdowns in Keyword Planner and the rising impact of AI-generated content, marketers and businesses are finding themselves in uncharted territory.
As we step deeper into the digital future, artificial intelligence (AI) has moved beyond being a tech buzzword to becoming a transformative force in web development.
Zero-click searches happen when a search engine, like Google, serves up an answer directly on the search engine results page (SERP). Think featured snippets, knowledge panels, or “People Also Ask” (PAA) boxes.