X has officially introduced AI-powered ad targeting, aiming to improve campaign efficiency and relevance.
From enhanced analytics in Search Console to instant product try-ons with Doppl and an ad-free experience in Gemini, these updates signal a strong focus on usability, transparency, and smarter engagement.
While digital marketing has become essential for reaching tech-savvy consumers, traditional marketing continues to hold strong influence, especially for improving brand awareness and trust among local or offline audiences.
In this constantly evolving digital space, social media management play a crucial role. They are the architects behind every post, every message reply, and every strategic move that shapes how a brand shows up online