Joe Brown

Google Introduces New Search Ad Formats, Meta Expands Advantage+ Campaigns, and LinkedIn Adds AI Ad Writing Tools

Joe Brown

Published on: 10/10/2025

Google is enhancing its search advertising experience by unveiling a new generation of ad formats designed to engage users more effectively. Moving beyond the traditional text-based layout, Google’s latest update brings visual and interactive elements into Search Ads — including image extensions, carousel-style product displays, and embedded video snippets.

Digital Marketing

How Google’s Antitrust Ruling Could Impact AI Search Results and Publisher Traffic in 2025

Joe Brown

Published on: 03/10/2025

Google’s dominance in the search engine market has long been a subject of scrutiny, but the recent antitrust ruling against the tech giant marks a turning point.

Digital MarketingArtificial Intelligence

Instagram Tests AI-Driven Content Recommendations, YouTube Introduces New Shopping Tools, and More

Joe Brown

Published on: 26/09/2025

The digital marketing landscape is evolving rapidly, with major platforms like Instagram and YouTube rolling out updates aimed at enhancing user engagement and creating new opportunities for advertisers. Let’s dive into the key highlights.

Artificial Intelligence

From Likes to Leads: How Digital Marketing Agencies Elevate Social Media Marketing

Joe Brown

Published on: 19/09/2025

In the early days of social media, the success of a campaign was often measured by likes, shares, or follower counts. While these metrics still matter, they don’t necessarily translate into business growth. Modern businesses now focus on conversions—whether that’s capturing email sign-ups, driving website traffic, or generating direct sales.

Digital MarketingSocial Media Agencies