X has officially introduced AI-powered ad targeting, aiming to improve campaign efficiency and relevance.
While digital marketing has become essential for reaching tech-savvy consumers, traditional marketing continues to hold strong influence, especially for improving brand awareness and trust among local or offline audiences.
Social media platforms are in constant evolution, and this week, Meta’s ecosystem is at the center of attention once again. Instagram, Facebook, and Threads are all rolling out experimental and impactful updates aimed at improving user experience, creator engagement, and cross-platform integration.
Google is enhancing its search advertising experience by unveiling a new generation of ad formats designed to engage users more effectively. Moving beyond the traditional text-based layout, Google’s latest update brings visual and interactive elements into Search Ads — including image extensions, carousel-style product displays, and embedded video snippets.