Digital Marketing

Clicks, Myths, and Missteps: The Dark Side of Modern Digital Marketing Strategies

Joe Brown

Published on: 21/07/2025

In a world dominated by algorithms, attention spans, and ever-changing tech, digital marketing has become more complex—and more cutthroat—than ever before. Brands chase clicks, agencies promise instant results, and myths about SEO, social media, and tracking continue to circulate like wildfire.

Digital Marketing

The Rise of Zero-Click Searches: How Digital Marketing Agencies Are Adapting to SEO Challenges

Joe Brown

Published on: 04/07/2025

Zero-click searches happen when a search engine, like Google, serves up an answer directly on the search engine results page (SERP). Think featured snippets, knowledge panels, or “People Also Ask” (PAA) boxes.

Digital Marketing