Why is it so important to assign pay per click to Facebook marketing?
Time and technology changes so quickly these days – one of the biggest changes in online marketing is media buying and ranking in the search engines. You have to remember that there are many forms of search engines. The biggest search engines are Google/Bing/Yahoo, Facebook, Twitter, Youtube and many, many more. The only way to be found is to pay for clicks!
Many businesses don’t spend any money on online marketing and try and do things organically. A lot of businesses are using print advertising, Yellow Pages or radio. Even in the first decade of the 21st century, only a percentage of companies used search advertising. Many found that pay-per-click was too expensive or too complicated for them. Because of Goggle’s and Facebook’s algorithm changes it has become very effective to reach a very targeted and relevant audience. This means you get in front of people that are interested in your product or service.
There are several things about Facebook ads that will totally surprise you!
In other words, Facebook ads are super effective, versatile, extremely targeted, require very little commitment, you can stop and start in minutes and are unbelievably affordable.
This is going to totally surprise you but a great way to get started. You can track how many clicks you are getting and how many turn into leads! This is a typical CRO (see our CRO article here) so you can decide if your marketing spend is profitable.
If you just spend $1 per day on Facebook ads, you will get in front of 4,000 people that wouldn’t have seen you otherwise. If you are doing this and your local competition isn’t then you have all the exposure for your services.
You can’t sell to someone who doesn’t even know that you exist, and get in front of people that have relevant interests to what you are offering.
If you can’t spare $30 a month, then you have to wonder if you are in the right industry.
There are some people in SEO and PR who don’t see the value in PPC but that is crazy. We know that organic Facebook without advertising is almost impossible now. Pages with millions of fans find themselves only reaching thousands with their posts. Adding advertising to promote your posts ensures you get 100x the exposure of page posting alone.
We have one big national brand client that’s receiving $0.01 engagement clicks on several of their most engaging posts. We also have clients that are getting brand new likes for 1 cent!
This is one of our clients that is selling a $3500 product and is getting super targeted people to the product page for 17 cents per click!
We are in the process of creating case studies of companies getting positive ROI from Facebook advertising so we can show you real life examples. But there are a lot of companies doing Facebook poorly or without sufficient analytics or split testing. About 41% of companies don’t even have any kind of tracking or analytics. The fact is 34% of businesses either cannot or do not calculate their inbound ROI at all says 2013 HubSpot survey.
Make sure you create ads that automatically optimize for conversion. Here’s how to use it:
Here are some of your targeting options:
Facebook also has retargeting options like AdWords if you want to really get serious and get your name and brand in front of very targeted audiences. If you have any questions please contact us.
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