If you’re Not Using Facebook Ads to Retarget Customers you are missing out!
It’s a shocking statistic when you hear it for the first time:
A WHOPPING 71% of customers will leave a checkout without completing a purchase. Why? Maybe they lost interest, found an excuse or their dinner was ready – Who knows, but the attention span of shoppers is very small and they get distracted very easily.
A third of people won’t actually buy from you.
BUT it is super surprising that 26% of people who do abandon your website without purchasing will return to buy….
…. when they are remarketed!
If you don’t have retargeting in place only 8% of them will come back to your products or services page.
Facebook Website Custom Audiences let you target people who have visited your site by installing a cookie when they come to any page on your site. You can install a cookie on a product page, check out page or thank you page to compare what your audience is actually doing on your site and find the bottlenecks.
Does it work you might say?
According to Wishpond, it is a BIG yes:
- Visitors who are retargeted with display ads are 70% times more likely to convert.
- The average click-through rate for retargeted ads is 10 times higher than normal display ads.
- Retargeting can lead to a 147% higher conversion rate.
To increase your Facebook ads effectiveness, don’t run them to new visitors only. Use Website Custom Audiences to retarget to people who are familiar with your brand and store. This will always increase your conversion rate and increase sales and build lists.
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