SEO Tools for Website Analysis
Maintaining a website is generally useless if no one reads it. How do you ensure readers then? The easiest way to generate traffic is to make sure your website appears in search queries. There are times when everything on this end is working smoothly only to be caught flat-footed when Google updates its algorithm. Updates are actually for everyone’s good but there are times they can be stressful.
No one knows with certainly how Google determines which websites will show up in search queries. There are tools though that you can use to analyze your own site so you can see in Google’s eyes, so to speak.
Google Webmaster Tools (Free)
These tools are user-friendly resources that can explain the fundamentals of Google search. It has Fetch as Google that enables you to see a URL the way Google sees it. This can suggest solutions for bad SEO performance. It will teach you how to modify your page for better result. It can also identify problematic codes when you’re suspicious of hacking. You can do as much as 500 fetches per week.
Page Speed Insights is another tool. It measures the speed of your desktop and mobile sites. This is an important data to determine if you can hold your visitors. Note that if a website takes long to load, a visitor will abandon it.
Check My Links (Free)
This is a link checker that makes sure the links on your webpage are working. Publisher or editors can then check and make corrections before going live.
SEO Report Card (Free)
This is a tool that helps you analyze your website’s performance versus the competition. It can tell you the following:
- How your website ranks on Google, Yahoo and Bing!
- The number of websites that link back to your site.
- Your success in incorporating keywords in your website.
- How fast or slow your website loads.
- Your site’s level of trust and authority.
- How many of your site pages have been indexed.
Moz Pro Tools (30-day free trial then paid plans from $99 to $599/mo)
This is an all-in-one tool that can help subscribers identify SEO opportunities, monitor growth and create reports. It has the Crawl Test tool that can analyze up to 3,000 links on a URL. It can identify crawlability factors like duplicate contents and redirects which can affect your SEO performance.
Woorank (14-day free trial, then $49/mo for Pro Plan or $149/mo for Premium Plan)
This tool provides in-depth site analysis that can help in optimization and improvement. The analysis includes SEO performance, social media, usability and more. It can uncover many opportunities for improvement.
HubSpot’s Website Grader (Free)
This website grader looks into your website’s performance, mobile readiness, SEO and security. Just plug in your website’s URL, provide an email address and you can expect a score and report in few minutes.
Aside from the free Grader, HubSpot also has paid SEO tools. The HubSpot Blogging App will help users find SEO suggestions while they type. They also have Page Performance App, Sources Report and the Keyword App. These apps will help you research keywords, monitor their performance, track growth and diagnose pages that need help in optimization.
Found’s SEO Audit Tool (Free)
This is an easy-to-use tool that can identify and solve common SEO errors, particularly technical issues, content issues and external link analysis. Reports are downloadable in PDF format.
Screaming Frog SEO Spider (Lite version is free but it has limited features. The Paid version costs $160/yr)
This tool is designed specifically for the SEO. It crawls the website then examines the URL for issues. It’s a simple procedure of an otherwise long process. Analysis of large websites may take hours or days when done manually but with this tool, it’s quick and easy.
Remove’em ($249 per domain or subscription option starting at $99/mo)
Sometimes, you purchase links and without meaning to end up spamming the comments section of blogs. This can adversely affect your search ranking. Clean this up with Remove’em. This tool scans the backlink profile and identifies the contact information for the links and domains you need to remove.
Varvy’s SEO Overview Tool (Free)
This is an SEO auditing tool that provides information on domain strength, links, social counts and mention, image SEO, page SEO, speed and more
While you can never have access on how Google operates, using these tools can greatly increase the chances of your website appearing in search queries.