Having a brand new website up and running is not the end game. That’s not how we do web design for our clients in the Gold Coast and everywhere else. You have to know that it works. Are you getting a deluge of inquiries? Is your phone ringing off the hook? Does the website deliver the goal you desire? How do you know that people are actually using it?
Thanks to Google for bring us Google Analytics. It’s a free tool that will tell you how readers found your website and what they do in it. Together with Adwords and Webmaster, it is important that you have these tools installed so they can access your data.
These tools track the movement in your website via a small code installed in your site. This code then provides you important information on the following:
There are a lot more to be derived from Google Analytics but the most important data are where your visitors came from, how they found you, what they looked at and the navigation ease throughout your site.
Make sure after your website goes live, you install the tracking code and log in to Google Analytics. Check the date that you are receiving. Keep an eye on the traffic. A significant drop in the traffic is a sign that something is wrong. Use the data you generate as a guide in tweaking and improving your website.
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