A software like Infusionsoft is helpful when it comes to measuring the effectiveness of your marketing effort. Even when you’re new at it, there are several points you keep track of to see your baseline results. Eventually as you gain more experience, you can spot those areas that need improvement as your campaign moves forward.
When you are new in Infusionsoft, the best way to start is by tracking the areas discussed below. You may be using several opt-ins or forms on different pages and all these need to be tracked, such as counting how many opt-in from Facebook compared to Twitter. Or, what about watching a video versus light box? If you know how you capture your audience’s attention, you will be much better informed for all your future offers. Then, measure which of your offers get the most number of conversions, but don’t look at just the numbers you should consider the percentages as well. An offer that converts 50% of viewers is more effective than an offer with double the number of opt-ins but has 5% conversion only. Focus your effort on the offer that has a better conversion rate and you have a higher chance of recovering your investment.
When you already have your leads, you can proceed to nurturing and selling. You can also use Infusionsoft’s tracking abilities to know your cost per lead, cost per project and even cost per customer. Do it well and you can find where the Lifetime Customer Value (LCV) of a certain lead source is higher than the cost of acquiring that customer (Cost per Customer). Then you will know where, and who to spend your advertising budget on.
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