This new update had quite a stir in the last week so I decided to clear a few things up for you. I especially want to clear this one up as all the sites we design are focused on conversion and collecting peoples details and one of the best techniques for this is opting in and we often use popups. If you look into the in more detail you will see that Google is trying to stop those annoying popups that are really in your face. The main this is they dont want popups that load with page load and they don’t want the popup to take up the entire screen on your mobile. As long as you don’t do this… all good.
Hold your horses people not quite time to panic… Google is constantly optimizing and trying to make the user experience better and mobile is the biggest growth area, so naturally they have a focus on this.
So how to do help users access content easily on mobile?
People use Google search to find answers to their queries. The search engine then sees to it that queries are answered thoroughly no matter what device users are using. There are new changes to mobile search results which hopes to make it easier for users to find content.
Examples of interstitials that make content less accessible:
Here are techniques one can use that will be accepted by the new change:
This new signal is just one of many signals used in ranking. A page may still rank highly if its content is relevant.
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