Many businesses compare Mailchimp with Infusionsoft, but that is like comparing bananas to peanuts – how can you choose which one is better when they don’t offer the same thing?
Basically Mailchimp is an email-marketing program with basic built-in database functionality. Infusionsoft, on the other hand, is a one-stop Client Relationship Management (CRM) system. Essentially it is a complete small business software platform that is designed to become the superbrain of your business.
Infusionsoft has an email-marketing component just like Mailchimp – which perhaps is why they are often compared – but it delivers so much more. If you are to choose between Mailchimp and Infusionsoft, what you should look at is not what the software does but what your business needs in order to grow.
Before you make a choice between Mailchimp and Infusionsoft, take a look at your business and see where it’s at in terms of growth and where do you want to take it. Are you a small or medium-sized business? If your client database is under 2000 customers, consider yourself to be on the small side. What kind of investment can you make at this time when it comes to sales and marketing? What are your current business needs? What do you hope your new system can do? Then, where do you want your business to grow? Do you want to expand your sales and marketing program? Now that you have a picture of where you are and where you want to go, you can start to look at what Mailchimp and Infusionsoft can bring to your business.
What Mailchimp Offers:
When the time comes and you want to expand your sales and marketing operation, you cannot bring Mailchimp with you. This is when you will appreciate your investment with Infusionsoft.
What Infusionsoft Offers:
What is great about Infusionsoft is that it can grow with your business as it grows your business. If your budget allows, it would be wise to invest in Infusionsoft early on otherwise, it will be difficult to change marketing systems when you’re in the middle of your growth stage.
That is the main issue with Mailchimp – it can only do one thing, so the drawback is it can lead to multiple system chaos. You will need other systems to handle other parts of your businesses. This is where Infusionsoft stands head and shoulders above Mailchimp.
We have mentioned that Infusionsoft is a full-scale CRM system. You may be wondering, what is CRM?
CRM handles all your sales and marketing needs such as from lead capture campaigns, lead nurturing campaigns, ongoing engagement, shopping cart functionality, distribution and fulfilment follow-up client contact. It also handles repeat business and ongoing sales, including upsells and onsells. Infusionsoft performs all of these sales and marketing functions. Once you have the software and have customised it according to your needs, Infusionsoft can run your programs automatically.
No matter what business you are in, would you be interested in the following:
Infusionsoft allows you to segment your list by tagging and tracking every clickable action in your email marketing campaign. Your clients can even segment themselves through their actions. Let’s say you sent out a Valentine’s email that showcases your special offers for the holiday, those who click on the email will separate themselves from those who don’t. Furthermore, those who actually open the email will further segment themselves. Also, clicking on certain links but not others will create points of differences and you can send appropriate response or action on each point of difference. It may sound tedious but, don’t forget that Infusionsoft is designed to be an automated system. Set your campaigns up, program and load your email sequences and let Infusionsoft do the rest.
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Infusionsoft will not only improve your business, but it will change the way you think about business and customers forever. It is an investment, but one that if you take the time to learn, understand and set up will take your business from ok to outstanding.
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