With 1.79 billion users, Facebook is basically the largest population center on the planet. It’s next competitor, China, has a population of around 1.35 billion. But unlike China, or any other country for that matter (despite their sometimes best efforts), Facebook can legitimately track its citizens’ every movement, both on their platform and off. With that data, it can hyper-segment its audience down to things like intent and interest. This makes it a marketer’s dream, and Facebook has capitalized on this data to create what is arguably the most sophisticated and robust ad platform on the web.
Large corporations have oodles of money to throw at Facebook ads, but not so for the intrepid small business owner. Every dollar counts, right? So you better know what you’re doing.
Our free, definitive guide, “The Ultimate Guide to Getting and Converting Facebook Leads,” walks you through not just how to navigate the Facebook ad manager but to also capture those leads and convert them to customers in your CRM through automation. Go and get yours.
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