I am pretty sure you’ve seen the many curious, crazy, silly quizzes that appear on social media, particularly Facebook. “What City Should You Actually Live In?” “Which Sound of Music Character Are You?” “Which Musical Instrument Are You?” I’d venture a guess that you must have taken some of those. They’re actually fun to take — that’s why they click with a lot of users.
Do you know that you can use these quizzes to generate more leads? Yes, you can use social media quizzes to gain more prospects. These quizzes are a great way to engage your audience, get feedback from them and build your email list. How do you do this?
Identify your goal
What is your objective in creating a quiz? What do you hope to gain from it? Is it to grow your email list? Do you want to introduce your brand? Do you want to drive traffic to your blog? Or, do you want to inform your followers about a forthcoming event? If you have multiple goals, pick out the one or two that’s most important to you.
Identify what your audience needs
Make a list of things that you think your audience needs. Next, identify how your business, blog or event helps address these needs. By doing this, you can make a quiz that your audience can relate to because the question you will formulate will tap into their needs and feelings. You will also encourage them to share their details and preferences with you.
Create the quiz
You can use a service like ShortStack or Interact to make your quiz. Be sure though that the service you will use will integrate with your email service provider. With the integration, you will be able to collect new email subscribers through your quiz. When designing your quiz, make it interactive and fun so that your audience will take it. Make it about them because everybody has the need to feel validated.
Pick a topic that will appeal to your quiz takers based on their interests and feelings. Create a title that is about them. Take a look at this:
Proceed to writing your questions. Keep the questions and answers short. Limit your questions to between 5 and 10 and the answers should be not more than 6. This way, your quiz can be taken in under 2 minutes.
Use images that are eye-catching so that your audience will be drawn to taking your quiz. Make your quiz simple so it’s easy to complete and make sure the result is easy to share.
Note that the quiz per se will not provide any actionable insight. The goal of creating quizzes is to provide a fun activity to your audience and attract leads in the end. It helps though if your questions are related to your business so they will not look generic or canned. See this example:
At the end of the quiz, do not show the results right away. Offer the people the incentive to sign up in your email list but do not force the issue. You may offer a free ebook or case study that they can download after they have completed your list. Of course, they will need to give you their email address so they can get the link.
Share the Quiz
One you have created your quiz, post it in your blog and in your various social media accounts. If you do live video like Periscope and Meerkat, alert your followers as well.
How do you announce your quiz? See these examples:
Evaluate the results
When you evaluate the effectiveness of your quiz, look at the completion percentage and lead conversion rates. These numbers will tell you if your quiz is effective. A good completion rate is at least 80%. If your number is lower than that, it may mean that you have to redo your quiz to make it more attractive.
What about your conversion rate? A conversion rate of 5% is the average. If you’re not happy with your number, make your incentive more appealing. Social media quizzes are supposed to make your marketing list grow.
The ball is now in your court. Quizzes are so popular in social media and now is the time to generate more leads.