It cannot be denied that the sheer number of people in Facebook is seen by marketers as prospects that can bring in the dollars. Of course, Facebook is a marketing goldmine and there have been stories of businesses who have made it big advertising in Facebook. On the other hand, there are sob stories as well. There are businesses who gambled and fell flat on their faces.
Facebook can be a two-edged sword. It is the best advertising platform but it is also the worst when it comes to user-friendliness. Facebook has big data analytic capabilities to micro-target an ad at a level that is intimidating to a newbie. It also offers not just one type of advertisement opportunity; you can choose between boosted posts and Facebook ads.
When you post to Facebook, only a portion of your followers will see the post. Yes, you can tinker when it comes to targeting but you cannot do anything when it comes to the thoroughness of an ad.
In addition to limited targeting, we cannot control where the ads are placed. If we want a link post and the link is not an opt-in form, we will most likely lose the mobile devices users who generally do not like to sign up in a mobile device. It is a fact too that Facebook chooses to deliver the cheapest result instead of the best one. If we are to choose both mobile and desktop for the link post, it may reach 95% mobile and only 5% desktop because mobile is cheaper to Facebook than desktop is.
The ad platform may be scary because you don’t want to spend hundreds of dollars and just get minimal results. The Ad Manager can be intimidating and luckily, there are plenty of tools we can use. Click Here
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