From the 4–15 April 2018, the Gold Coast will host the 21st Commonwealth Games. The event is undoubtedly the most momentous occasion the City of Gold Coast has ever participated in. There are 1.2 million ticketed spectators expected to attend. Those are big numbers by anyone’s standards and big numbers means big opportunity. Local businesses such as yours can leverage this once-in-a-lifetime experience to their supreme advantage if they plan ahead and ensure that they have visibility in the lead up to and during the 2018 Comm Games.
An interesting phenomenon that has been observed in cities that have previously hosted the games, is that an overestimation of benefits to businesses has been known to occur. Some businesses may have a tendency to assume that they can rest on their laurels and enjoy the benefits that this event will bring without taking action to ensure they maximise the rewards. This event does have the potential to pay significant dividends to those who are willing to put the work in, but don’t make the mistake of assuming that it will be a given.
The truth is that nothing of this magnitude has occurred in our city previously, so collectively we can only anticipate the full impact of what’s to come. So how does one leverage this opportunity? What are the best marketing strategies to ensure this will work for you? Which activities should take priority and what kinds of goals are realistic and achievable within the time frame available?
At Media Junkies we have a number of strategies we would implement in order to supercharge your business. These would include working on your local SEO; having a strong social media strategy and presence; ensuring your website is up-to-date, relevant and optimised; streamlining your internal workflow to guarantee its success when your business gets extremely busy; and carefully planning your marketing activities for the lead up, during and even post-games.
At Media Junkies, digital media and marketing is our passion so call 07 3040 1227 to enquire about our services today. We would love to partner with you to ensure your business maximises the opportunity that the Commonwealth Games 2018 brings to the City of Gold Coast.
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