… you’re flushing your money down the toilet.
That’s right Joe, that’s exactly what you are doing if you ignore this really nice feature that Facebook Pixel has.
DYNAMIC FACEBOOK EVENTS
What exactly are DYNAMIC EVENTS (and how you can profit from them)?
I think that you know by now what pixel events are: basically, they are pieces of code fired when something important happens on your site, telling Facebook about this actions.
A “default” event will be usually fired when a particular URL is loaded.
A Dynamic Event will be loaded when the visitor performs a particular action on your site.
This action can be:
When the defined action is performed by a site visitor, it will fire the Dynamic Event.
How to use a Dynamic Event to increase your ads profitability
I am pretty sure that by now you’ve already understood what power lies behind this two little words: dynamic events.
How to add Dynamic Events on your site?
You simply have to go to the dedicated Events menu, add the event’s conditions (like HTML URL, CSS selector, page scroll percent), select the event type and add any parameters you want.
If you get confused send us an email and ask yourquestions and how you can use this method.
What to do next?
Think of one or two actions that you want your visitors to do. Do you have a newsletter? Sign-ups can be such an action. Do you offer a subscription of some sort? This is a good action for you. Is it important for your business if the reader gets to see a certain part of a page? This can be the base for a dynamic event as well. If you run an affiliate site you don’t need me to tell you what is the action that you are interested in.
Trigger Dynamic Events on the actions that matter to you, and build a strategy around them. Create a campaign optimized for those events and Custom Audiences.
I can promise you one thing: based on the experience that we have, this type of strategy will be one of the most profitable that you can deploy.
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