Ranking top ten in your niche is getting more and more competitive so putting a focus on your reputation managment is more important than ever. This is the case for Social Media, Google Ads and your organic ranking.
We now offer a feature for Reputation Management: Client Access for you. Not only do you get an amazing live dashboard with daily rank reports you also manage your reviews in one area.
Client Access is designed to help streamline review generation.
Allowing you to:
With the launch of Client Access, we’re allowing you to take greater control of your reputation.
It reduces the complexity, friction, and data privacy concerns within review generation campaigns.
It gives you better visibility on customer feedback and complete control over how you run review generation campaigns.
It speeds up a the ability to respond to and act on feedback.
And it allows us to focus on strategy.
After all, every business knows that customer reviews are important. You don’t need agencies to simply send emails or reply to reviews every now and then. You need consultancy on how to craft effective email copy, the review sites to focus on based on data analysis, and how to grow reviews across multiple customer touchpoints.
In this Local Search Industry Survey 2019, local marketers told us that demand for reputation management was growing faster than any other service.
We specialize in local SEO and make reputation management a core part of our services.
Here are three reasons why you should start right away.
SEO experts agree that reviews are growing as a Google local ranking factor with each passing year. There’s data to back up the speculation, too — businesses appearing in Google’s top 3 local positions have an average of 47 Google Reviews.
The good news is that generating reviews is faster and more impactful than nearly every SEO tactic.
Link building takes time and effort. Citations, while important, are prone to diminishing returns — but there’s really no ceiling to review generation. If your client has customers, then you can increase their reviews.
Reviews are the best calls to action a business will ever have.
You could write a meta description that would make Don Draper drool. Or design a GMB profile worthy of a place in the Louvre. But it’ll all be for nothing if the average star rating sucks.
In fact, going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google’s Local Pack.
According to one Uber driver, a rating of 4.2 is “very, very bad”. So bad that you might not even get picked up if your rating slips below 4.5.
Consumer reviews are an accepted part of every industry and every type of purchase. Reputation management doesn’t just need to be at the forefront of a marketing strategy, it needs to be an integral part of a business strategy.
It’s not just the average star rating that’s important, the volume is a big trust factor too. It takes 40 online reviews before consumers believe a business’s star rating is accurate.
Reviews freshness is just as important as volume — 85% of consumers think that online reviews older than 3 months aren’t relevant.
Reviews matter more than ever. So for agencies, it’s a huge opportunity to deliver more value — and now they have the tools to make reputation management simpler than ever.
This new feature is going to make reputation management a lot simpler, helping you to focus on bigger initiatives and deliver better results.
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