It’s not the time to throw in the towel yet! If your store numbers have plummeted, there still are tactics you can use to resuscitate your sales.
During our time in the trenches, helping hundreds of clients to hit the market right between the eyes, we have used and abused of all the tactics below to generate results that left the competition with their pants down.
So, take heed and learn more about these surefire ways to breathe life back into your Shopify store. There are ten to choose from. Now it’s up to you to roll up your sleeves and get your hands dirty!
1> Look into competitive pricing strategy
When it comes to online shopping, pricing is a key determining factor. Online shoppers can easily leave your store when another one offers the same product at a lower cost. Looking for a bargain doesn’t require literal legwork or calling up different stores. All it takes is website hopping or opening a competing app.
Competitive pricing is a strategy where Shopify retailers set their online prices based on competition, not on demand or product cost. With this strategy, you would most likely keep your customers because the price is the same whatever store they go to.
Automation is necessary if you want to implement competitive pricing. Manually comparing your products with your competitor is tedious and you’d rather use your precious time in more important matters.
Prisync is a software that can automate competitive pricing.
2> Craft content that is SEO-driven – SEO articles help you rank in Google.
This is an important tactic to employ to improve your rank, especially if your Shopify store doesn’t have a lot of products yet. A small store that has a few pages does not have the potential to rank well, but if you add articles and blogs on your site, you will increase your chances to rank in Google. Consider writing content that educates your readers about your product – what is it about and why they need it in their life.
If you are to employ this tactic, write content that the public is already searching for. Do a keyword research to know these topics. Next, think of seed keywords. These are words or phrases that best describe your product. For example, if your Shopify store sells athleisure apparel, then your keywords will be “athleisure shirts” or “athleisure pants”. Then, plug these keywords into a keyword research tool like Ahrefs. You will find other relevant keywords that you can consider using. Once you have identified the keywords that you feel will work for you, start writing your content.
3> Tie-ups with Social Media Influencers
We all know this, but it’s worth reiteration because you must consider doing this at some stage – at least once! These social media celebrities will send huge amounts of traffic and sales to your site simply by recommending your product to their gazillions of followers.
Look for opportunities to work with influencers who are relevant to your products. Again, if your business is athleisure, work with influencers who are into working out.
These are the ways you can work with them:
4> Shoppable Instagram Feed
Do you know that a lot of Instagram users use the app to look for items to buy? The thing is, they cannot buy a product within the app unless you make your Instagram a shoppable feed.
How do you do it? There are apps that can turn your IG feed into a shoppable store where users no longer have to leave Instagram to look you up in their browser.
5> Do a giveaway
This is a tactic that surely works because no one says no to a freebie. To do this effectively, do a giveaway to your target market and make the freebie worthy of their attention.
Giving away a good freebie is just the first step. Next, try to each as many people as possible. Turn it into a game where your participants can get additional freebies when they invite their friends to join. You can use an app like KingSumo to help you with the process.
6> Loyalty program
A lot of businesses use this tactic. This is a strategy where customers are rewarded for repeat business. The most common loyalty program is in the form of a loyalty card where, for example, the 5th visit earns a discount or freebie. Another program is a membership points system, where every dollar spent is equivalent to a point. The more points a member earns, the more rewards he can get.
A loyalty program doesn’t have to be complicated. Apps like Smile.io, when installed in your Shopify store will help you with the process.
7> Referral program
It is every business owner’s wish that customers refer them to their friends. Word of mouth is an effective way to increasing customers. While it’s true that a lot of satisfied customers have good words about your product, only a few of them get the opportunity to refer you to their friends. It could be due to talk of opportunity or forgetfulness.
Create a referral program that will incentivize word of mouth. Customers will look for opportunities to talk about your product when they can get something out of it.
Before they buy a product, customers will do an online research. Aside from going over your product description, they will read your online reviews. They want to know from buyers themselves if your product is a good buy.
Build customer trust by building your online review. How? Ask your buyers to leave one. Sadly, satisfied customers easily forget to leave a good word while unhappy ones won’t hesitate to rant. Encourage positive reviews by reminding your happy customers to put in a rating. If you have a loyalty program in place, you can reward them with extra points when they leave a review.
9> Poke the cart abandoners
There are online shoppers who are trigger-happy in clicking the “add to cart” button. Unfortunately, almost 70% of them fail to check out. Fortunately, you can remind them to complete the transaction by sending them a cart abandonment email. This can be automated. When a customer fails to check out his cart, the cart abandonment email gets activated. He will get an email to remind him of his intended purchase.
10> Upsell & Cross Sell – We left the best to last!
IF you want to scale there are 3 main things you want to get that magic snow ball affect: Increase your LTV (Life Time Value), Increase the AOV (Average order Value) and increase your store conversion rate – 3-4% is a really good number to aim for!
Upselling is selling another item to a customer who just made a purchase. This is an effective way to generate more sales. Let’s say somebody bought a pair of running shoes. Do an upsell by offering him some socks to go with his new shoes.
Another way of upselling is by offering a discount when they buy a second item or when they do a bulk purchase. Or perhaps, offering an upgrade on the product they’re looking at.
There you have it, the 10 tactics that will bring more traffic and sales to your Shopify store.
Pick one, give it time and see how it works. If you’re not happy with the result, move to the next one. One is bound to help your sales fly. Your Shopify sales are never a lost cause with these tactics around.
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