March 21

Why Do Businesses Get Locked Out of Their Account

Activate Facebook Protect, or else…

This is a major problem for businesses and we talk to businesses every week that either get their account shut down or the Facebook Polity team ban their account due to violations. There are TWO new updates that may put your account at risk. 1.

Facebook is locking people out of their accounts for not activating Facebook Protect, their new security program.

And even when users do activate it, many can’t get in.

What’s going on: Facebook claims their security program is for people who are “most likely” to be targeted by malicious hackers: journalists, activists, and politicians.

But lots of people are getting locked out of Facebook, not just journalists.

Why the security detail? It’s hard to say… but it seems like a move to collect more first-party data. Activating Facebook Protect requires two-factor authentication and a phone number.

More user phone numbers could mean more data, which would mean more opportunities for ad targeting…

Guess we’ll have to wait and see.

Introducing a new account health evaluation program for sellers

health
health

Introducing a new account health evaluation program for sellers

Your new account health evaluation has arrived
Hi Oscar & Frank Commerce Account,

In an effort to create the best experience for our buyers and sellers, we’re excited to introduce our new account health evaluation program. This program is designed to inform, educate and ultimately help ensure that your customers have the best shopping experience.

Sellers will be evaluated every month based on how they are complying with Facebook’s Commerce eligibility requirements, which include our terms and standards for ads and commerce. Please go to your account health tab in Commerce Manager to see your evaluation.

Understanding how your performance stacks up to expectations will give you time to react and make changes as needed. Plus, customers who have a good buying experience are twice as likely to purchase from you again.

Visit your updated account health tab to see your evaluation.


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