As you may have guessed, these are not normal times we’re living in! But, unusual times (thankfully) open up unique opportunities to set yourself apart from your competition and use the holiday season to boost sales.Although the competition gets higher and restricted tracking scripts make it harder to get results, there are plenty of ways

Christmas and holiday season marketing ideas – are you ready?

Google is trying to get people to shop more Whenever Google introduces new ways to shop, we see new ways to get sales. In a blog post, the company announced several changes to make it easier to answer the question: “What products are in that pic?” Namely: iOS users will now notice a button in

What is the “in-stock” filter Google is adding?

Everyone relies on search engines to find information—including your customers. Whether you’ve organized a productive SEO (Search Engine Optimization) strategy or not, you’ve likely daydreamed about being the featured top-ranked result on one of Google’s SERPs (Search Engine Results Pages).  We all have. It’s not unrealistic to want that. You can achieve it. Likely, your

How to Outrank Competitors

The internet has not only made a lasting impact on our lives, but it has also changed the way we do nearly everything. Notably, it has changed how advertising is done. Online advertising is valued at more than 400 billion dollars a year, making it even more valuable than TV ads. The COVID-19 pandemic has

How SEO is changing in 2021

The iOS tracking update, slated for early 2021, is going to have a massive impact on the world of advertising. The iOS 14 update requires all apps to explicitly ask for permission to gather data and track users across mobile apps and websites. This includes Facebook’s app, and it impacts Facebook ads conversion attribution, (re)targeting

How Apple’s iOS 14 Tracking Update is seriously Impacting Businesses Advertising on Facebook

Tips In Making Email Newsletters that Readers Devour Email newsletters are emails you send to your audience to inform them of your latest news, new products, or any updates about your company. It can be a weekly digest, a quarterly update, or whenever you have news to share or new products to announce.   There

Tips In Making Email Newsletters that Readers Devour