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As you may have guessed, these are not normal times we’re living in! But, unusual times (thankfully) open up unique opportunities to set yourself apart from your competition and use the holiday season to boost sales.Although the competition gets higher and restricted tracking scripts make it harder to get results, there are plenty of ways
Everyone relies on search engines to find information—including your customers. Whether you’ve organized a productive SEO (Search Engine Optimization) strategy or not, you’ve likely daydreamed about being the featured top-ranked result on one of Google’s SERPs (Search Engine Results Pages). We all have. It’s not unrealistic to want that. You can achieve it. Likely, your
The internet has not only made a lasting impact on our lives, but it has also changed the way we do nearly everything. Notably, it has changed how advertising is done. Online advertising is valued at more than 400 billion dollars a year, making it even more valuable than TV ads. The COVID-19 pandemic has
The iOS tracking update, slated for early 2021, is going to have a massive impact on the world of advertising. The iOS 14 update requires all apps to explicitly ask for permission to gather data and track users across mobile apps and websites. This includes Facebook’s app, and it impacts Facebook ads conversion attribution, (re)targeting
Tips In Making Email Newsletters that Readers Devour Email newsletters are emails you send to your audience to inform them of your latest news, new products, or any updates about your company. It can be a weekly digest, a quarterly update, or whenever you have news to share or new products to announce. There
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