Category Archives for Email Marketing
SMS Marketing: Should You Use SMS in Your Marketing
SMS or Short Message Service has long been a player in the marketing business and is a perfect tool to any marketer. It is easy, quick and cost effective to implement and every marketer should be taking
Continue readingHow an Explainer Video can help with Lead Scoring
An explainer video is an investment that can help you with lead generation and lead scoring. Make the most out of this investment by using it as a tool in determining how you should follow up and approach
Continue readingSEO Guidelines for Writing Content
In order to have a working SEO strategy for a small business, you need to keep abreast of the SEO best practices. There are about 200 different factors that Google considers when ranking a page. It follows
Continue readingCreating Better B2B Buyer Personas
Buyer personas can help marketers increase their conversions from responses to marketing qualified leads. Initially these were created by software developers to help analyze how different types of users
Continue readingHow To Drive E-Commerce Sales During Slow Online Shopping Months
There are slow months in any business including online shopping. Summer is the time when most people spend time outdoors, instead of online, so it goes without saying that summer is a lean period when
Continue reading98% Open Rate With SMS – SMS from an InfusionSoft Campaign
Use SMS in your life-cycle marketing for even better results. We have created a very simple method of integrating SMS messages into Infusionsoft automation campaigns. Within each Infusionsoft campaign
Continue readingPoint of sale with eCommerce… at Lightspeed
If you have a retail store as well as an online store, you definitely know how time-consuming it is to sync inventory, add products to both systems, and compile reports from two different systems. In short:
Continue reading5 Ted Talks: Marketing Tips From The Best
You only get one chance to make your pitch. So it’s essential you engage your listeners – and never let their attention stray. Media Junkies have identified some of the world’s best marketers. They
Continue readingInstagram Releases Advertising API
Marketers were stunned this week when Instagram decided to open it’s advertising Application Programming Interface (API). The Facebook owned photo-sharing app initially opened its API to a restricted
Continue reading10 Effective SEO Tools to Analyze Your Website
SEO Tools for Website Analysis Maintaining a website is generally useless if no one reads it. How do you ensure readers then? The easiest way to generate traffic is to make sure your website appears in
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