The other day I bought a pair of shoes that had been featured on an Instagram page I follow closely. It wasn’t an impulse purchase; I had been moderately searching the internet for a fresh pair
Continue readingAlright, that’s definitely not the way we would have liked to start the new decade. Usually, at this time of the year, we’re still riding on joyful waves pulsing off the back of great celebrations
Continue readingKnown for game day-stealing marketing campaigns and clever cross-platform advertising, alcohol brands are key content creators on social media. But while these brands appear to have no trouble giving
Continue readingAdverting with 360 Video or VR video Be it 360 Video or VR video, Immersive Media productions allow people to feel like they have already experienced a space, place or time without having been there. A
Continue readingThe Eight-Step SEO Strategy That Guarantees Sales Dealing with SEO can be frustrating for a lot of business owners. That’s why I decided to put together a short guide to help you with SEO in 2019. If
Continue readingEssential Facebook Ad Strategies for Ecommerce Marketers To maximize your online sales for your business, it is important that you take the guesswork out of getting traffic. It is not a smart strategy
Continue readingToo often we see people invest in digital marketing and simply just hope for the best! You go to all the effort of putting a plan in place and creating the relevant strategy, content or assets, but
Continue readingFacebook Canvas provides advertisers the ability to create a fullscreen experience that keeps potential customers on Facebook (see examples here). They can then get creative by building an experience based
Continue readingThe best way to predict the future is to create it. Or so the popular idiom goes. Nowhere does this quote seem to be the most applicable than the technology industry. Since the introduction of the World
Continue readingOnline advertising has become a widely accepted feature of the browsing experience. Or has it? We’re all frustratingly familiar with the continual bombardment of advertising being fed to us online via
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