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The complete guide to creating a Black Friday social media strategy
Black Friday is around the corner. Brands are gearing up for the infamous day that they’ll go from operating in the red to black (if you didn’t know—that’s how the day got its name). Since
Continue readingYour 2020 Influencer Marketing Guide
The other day I bought a pair of shoes that had been featured on an Instagram page I follow closely. It wasn’t an impulse purchase; I had been moderately searching the internet for a fresh pair
Continue readingIs 2020 prophesying the end of your remarketing efforts?
Alright, that’s definitely not the way we would have liked to start the new decade. Usually, at this time of the year, we’re still riding on joyful waves pulsing off the back of great celebrations
Continue readingSocial Media Guidelines for Alcohol Marketing
Known for game day-stealing marketing campaigns and clever cross-platform advertising, alcohol brands are key content creators on social media. But while these brands appear to have no trouble giving
Continue readingUsing Virtual reality in your digital marketing
Adverting with 360 Video or VR video Be it 360 Video or VR video, Immersive Media productions allow people to feel like they have already experienced a space, place or time without having been there. A
Continue readingThe Eight-Step SEO Strategy That Guarantees Sales
The Eight-Step SEO Strategy That Guarantees Sales Dealing with SEO can be frustrating for a lot of business owners. That’s why I decided to put together a short guide to help you with SEO in 2019. If
Continue readingEssential Facebook Ad Strategies for Ecommerce Marketers for 2019
Essential Facebook Ad Strategies for Ecommerce Marketers To maximize your online sales for your business, it is important that you take the guesswork out of getting traffic. It is not a smart strategy
Continue readingHow To Measure Your Effectiveness In Digital Marketing
Too often we see people invest in digital marketing and simply just hope for the best! You go to all the effort of putting a plan in place and creating the relevant strategy, content or assets, but
Continue readingFacebook Landing page with contact forms
Facebook Canvas provides advertisers the ability to create a fullscreen experience that keeps potential customers on Facebook (see examples here). They can then get creative by building an experience based
Continue readingLiving in the Future: 2018’s Best Tech Innovations for Small Businesses
The best way to predict the future is to create it. Or so the popular idiom goes. Nowhere does this quote seem to be the most applicable than the technology industry. Since the introduction of the World
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