How To Integrate Video Into Your Digital Marketing Plan

There has never been a more important time for you to start thinking about making video a bigger part of your online marketing strategy. Facebook is advancing aggressively into video and is beginning to give Youtube a run for its money as the top platform. And there are also many other live streaming platforms that are popping up all over the place and finding traction with users, particularly in the social space. It’s also never been easier with many tools, resources and apps on smartphones that allow anyone to practically run a full production studio right from your very own pocket!

Cisco, the multinational technology conglomerate, predicted that by 2021, 82% of the global internet will be video traffic. Considering that viewers are around 85% more likely to take action and purchase a product after watching a video, this is one BIG element of the marketing mix that you cannot ignore.

[Yep this is me surfing and my friend filmed with his chin!]

Did you know? You can embed your Facebook video on your page? Click here to find out how to embed your video on a wordpress blog>

Still not convinced? Let’s take a look at some of the additional benefits:

  • Let your target audience get to know you better. Videos are an excellent tool for building trust.
  • People have a natural tendency to want connection and interaction with one another and this can be really hard to convey with written content alone. Videos on the other hand help to ‘put a face to the name’.
  • Video content can also be used to showcase your client success stories and can add an extra element of transparency and authenticity.
  • Video tends to grab more attention and is favoured content in Google search results and on social media platforms
  • Videos can help push your audience over the line and turn them into customers
  • Videos on landing pages could potentially improve your conversions by around 80%.
  • Interactive content on your website not only helps to improve the user experience, but it also keeps eyeballs on your website for much longer. Your bounce rate can have a high impact on your Google rankings.

So how do you get started in a seamless way that feels like video is not just bolted on but an integral part of your online presence and digital marketing plan? Let’s take a look at some of the actions you can start taking today.

 I had a huge learning curve when I created a start-up called VOUPONS. We made this video in Surfers Paradise – Cheaky!

Product Video For Ecommerce

Product videos have an incredible ability to increase conversions by better helping people understand your product and provide customers with as much information as possible about the products you offer. In fact, website visitors are 64-85% more likely to buy a product on an online retail site after watching a video. While this can be achieved through the use of copywriting, images, and user reviews, videos are potentially the most effective way of demonstrating a product and its benefits to your visitors.
*TIP TO TRY: Try storytelling while weaving your product in to showcase it throughout. The more creative you get, the better!

 I sell this drone on my e-commerce store:

Client Success Stories

Sharing your clients success stories is a sure fire way to build trust while at the same time promoting your product and your product’s credibility. You can communicate with your customers in a transparent way and provide them with confidence in using your product. This is also a clever way to engage with both existing and new customers at the same time. *TIP TO TRY: You can offer your existing customers a special or discount for future purchases by providing a video testimonial. When using these videos to talk to new customers, you’ll also helping to encourage repeat business too.

Explainer Video

These are a simple and effective tool to help summarise an issue or problem someone might be having that you can help solve once they become a customer. Not only are they relatively simple to put together, your customers will will find them very helpful! A good place to start is to demonstrate your product in action or try to emphasise a pain point that you product will help to fix.
*TIP TO TRY: Keep your videos short and simple! The rule of thumb is that they shouldn’t exceed 90 seconds (or around 200 words in copy).

 We made this video for Hair By Science. Graphic Design by Joe Brown

Review Videos

Google stats show that videos with the word ‘review’ in the title had more than 50,000 years worth of watch time on mobile alone. The sheer significance of a stat like this just goes to show the huge proportion of people who are looking for video reviews. And with such a large number of potential customers looking up reviews, it’s really important that this is part of your digital marketing plan as well.
*TIP TO TRY: Offer a free product in exchange for a video review by an internet influencer such as a blogger or vlogger.

Live Videos

This space is very much a growing commodity in the digital space. According to Livestream, 80% of users would rather watch a live video from a brand than read a blog about it and 82% prefer live video from a brand when compared to social posts. What’s the appeal? The raw nature of representing yourself and your brand without any edits or any photoshopping, a live video will help you connect directly with your audience in a much more personal and ‘real world’ way. Live video is also reserved for those following your pages so becomes much more exclusive when compared to traditional video.

*TIP TO TRY: Here are some of the ways you could use a live video: sales or product demonstrations, live Q&A sessions, product launches, tours, competitions and much more.

Video’s ability to help you engage and connect with a large audience, increase conversions and improve your overall SEO ranking means that this is a part of your marketing plan that you simply cannot afford to miss in 2018! If you’d like help incorporating video into your marketing strategy, get in touch to see how Digital Junkies can help you and your brand.

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