What did we do?
We devised a Fun Hair Personality Test that connected to Infusionsoft that nurtured the leads based on the stage they are at with their hair loss. It was a grass roots project creating a brand, logo, website, Social Media and SEO – our lead strategy was for 30c per lead. Infusionsoft is working behind the scenes like a 24 hours sales team that never has a day off. We built a flame system to qualify leads, so the sales staff get alerted when the prospect is super hot and ready to buy.