Most of us spend a lot of time in our phone, sometimes to an unhealthy amount. Some phones can now monitor our screen time to let us know how much we’re using it.
However, despite the screen time report, we still do not put our phones down. These past years, the pandemic kept us apart from our family and friends. We maintained our connection via social media, video calls, and texting. It’s no wonder our screen time continues to grow.
Our phone is not just for human connection, we also use it for mobile purchases. Mobile purchasing grew up by leaps and bounds these past years because it was safer to stay home than venture outside.
In the US, shopping apps enjoyed a 14.4 million downloads between March and April 2020, when a huge part of the world was in lockdown.

Businesses know that the best way to reach their customers is through their mobile phone. They can engage via email, social media, advertisements, and SMS or short media message.
SMS, or text messaging, provides brands the quickest opportunity to interact with all types of customers, including those without a smart phone. We don’t need to download an app and create an account to get a text message.
Marketers must take advantage of this because we have a strong feeling that SMS is the marketing tool of the future.
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Reasons Why SMS is the Future of Marketing
- 1Engagement is quicker in SMS – On average, it takes 90 minutes to respond to an email. With
SMS, it only takes 90 seconds to reply to a text message. Sending a text is proven be efficient in
replying to inquiries, promoting events and products, and urging customers to proceed with
their purchase. - 2SMS is more convenient to customers – Downloading an app and signing up for an account turns
off some customers. They see it as too much work, not to mention remembering a password is
not easy for everybody. SMS doesn’t need this hassle. Your number is already tied-in to your
phone account and you’re good to go. Because of this convenience, we might see SMS
becoming its own distribution channel where customers can complete their buying journey
through texting. - 3SMS is personal – Social media feeds and email inboxes continue to be inundated with ads and
branded content. SMS offers businesses a more personalized way to engage with their audience.
A lot of DTC (direct to customers) brands are already capturing phone numbers through their
checkout flow. They then segment users based on their behavior and then send them targeted
messages. SMS provides an opportunity where brands and customers can have a two-way
conversation. - 4SMS is cost-efficient for small businesses – The marketing model for SMS is simple and has
minimal need for creative and management tools.
The concept of SMS marketing is simple, but a thoughtful strategy is necessary to make it work.
Messages can be easily deleted so it’s important to make them personalized. Send messages based on
real customer data and behavior. Make them conversational. Let it seem as if your customers are getting texts from friends or colleagues and not strangers out to scam them.
Offer perks to customers who opt to get SMS from you and continue to incentivize them. Try your best to prolong the engagement to create lifelong customers. SMS has the power to become a complete shopping experience. It’s in your best interest to start using SMS now.