Looking at 2,500 posts on seven social networks, Nate Elliott, marketing analyst for Forrester, found that engagement on Instagram roughly 60
“What does this higher engagement rate look like in practice? Last month, Red Bull posted a video of a unique snowboarding half-pipe on both Facebook and Instagram,” Elliott wrote in a blog post. “A few days later, we noted that the brand’s 43 million Facebook fans had liked the video just 2,600 times (a 0.006% likes-per-fan rate), while its 1.2 million Instagram followers had liked the video more than 36,000 times (a 3% likes-per-follower rate).”
At one time, Facebook had been the favored platform for marketers. Companies devoted marketing budgets to brand pages, some accruing millions of followers.
Changes to the system that regulates the Facebook newsfeed have rendered those efforts somewhat ineffectual. Marketers have been vocal in their disappointment with engagement on Facebook, particularly at the fall in organic reach.
Forrester warns that the Facebook-owned Instagram could fall victim to the same issues. As more brands flock to Instagram, it will become more crowded and therefore more difficult for companies to stand out.
The Eight-Step SEO Strategy That Guarantees Sales08 Feb, 2019
Essential Facebook Ad Strategies for Ecommerce Marketers for 201918 Aug, 2018
How to Use Facebook’s Dynamic Feature For Ads – Digital Junkies13 Jun, 2018
8 Easy Steps – Your Guide To Facebook Insights18 Oct, 2017
Why You Should Be Using the New Insta Poll18 Oct, 2017
Commonwealth Games Just Around the Corner: Is Your Business Ready?16 Oct, 2017
Increasing Transparency of Facebook Advertising: A Game Changer08 Jun, 2017
How (& Why) To Stream A Facebook Live Webinar