Prepare yourself for the huge Google Mobile Update on April 21st
How my website performs in mobile searches on smartphones is increasingly different to my desktop performance. Particularly now that Google has announced it will release an update on April 21st, which will have a significant impact on websites that are NOT mobile friendly. According to Google Webmaster Trends Analyst Zineb Ait Bahajji the coming Mobile Update will have a much stronger impact then any Panda update!
As a marketer, I now have to know how big this difference will be on my domain and where there is specific room for optimization. Because if the traffic from mobile devices continues to rise, and the wheat separates from the chaff, then I have only a few possibilities to find out the following points:
- What is the status of my mobile performance?
- What do I ideally have to do to improve it?
- What does my competition look like?
It is therefore even more important to have a basis of comparison in which the specific difference between my Desktop and Mobile Visibility can be recognized. Our new Beta-Version is now live providing you first indications on the Visibility difference.