The Do’s and Don’ts of Networking on LinkedIn
LinkedIn is the world’s largest professional network with 300 million members in over 200 countries. It has the potential to deliver you and your brand, directly to those looking for your expertise.
To create a successful brand, it is important that we reach people through multiple channels. People need to see advertising up to nine times before they make an enquiry or purchase.
Therefore, Marketing on LinkedIn can be a valuable business-networking platform if done correctly.
Ask yourself:
- Am I using LinkedIn effectively?
- Am I networking efficiently and developing beneficial connections?
- Am I missing opportunities through un-engaging content?
Can you improve your LinkedIn profile, and how you network within it? Yes, Media Junkies has identified 4 key tips on how to network more effectively and efficiently.
Choose Your Strategy
Should you add everyone you know on LinkedIn or be more selective?
There are two strategies you can choose. You can go for an open network where you add as many people as possible in order to build a large network of contacts – this can expand your company’s reach and increase introductions.
Or, you create a smaller networking group of key contacts that you either know personally or have done business with. This can bring more long-term and meaningful connections.
Do think about what works best for you, and complements your overall business objectives.
Content is Key
You get one chance to make a first impression – don’t let poor content prevent opportunities and leads coming your way. This is your opportunity to stand out.
Do take the time to complete and structure your profile with persuasive copy, as this can lead to more profile visitors, an increase in quality connections and more sales and business conversions.
Don’t have a standard professional headline, use buzzwords or simply duplicate your resume in your summary. Think about keywords, what skills and expertise you want to be known for and who you want to connect with.
The Personal Touch
If you want to connect with someone, it’s a good idea to personalise the connection request. It takes no time at all and adds value to your request.
Do give endorsements and recommendations as they are highly valuable and can build trust and reputation. Don’t be afraid to ask trusted clients for them. Endorsements on carefully selected skills and expertise can draw increased profile traffic, as well as improving your ranking in keyword searches.
Boardroom Etiquette
As Sonja Ceri, Chief Operating Officer at Media Junkies explains, “Facebook is for the pub and LinkedIn is for the boardroom.” Conduct yourself in a professional manner. If you wouldn’t behave in a certain way in a face-to-face business meeting – then it’s not right for LinkedIn.
What Next?
How is your LinkedIn profile working for you? Do you stand out as an expert and a leader in your industry? Is your headline and summary copy attracting clients or are you just one of the crowd?
Book a 15-minute consultancy with a Media Junkies expert and get your LinkedIn profile enhanced! Our LinkedIn experts will go through your profile and share tips and tricks to make your LinkedIn presence jump out.
Within 48 hours, you will have a new strategically crafted LinkedIn summary and your profile pimped! Only 15 spots available – BOOK NOW!
