Google My Business listings are becoming richer every week, with new features being introduced or updated constantly. A recent addition to GMB is Google My Business Video, and guest contributor Ben Fisher is here to give you some ideas and guidelines on how to use this listings content format to win new customers.
We all know that adding pictures to anything on the web grabs a person’s attention and increases engagement. The same goes with your Google My Business (GMB) listing. Google openly tells you adding pictures and posts to your Google My Business listing helps give visitors visual information about your company—and who doesn’t love that? In fact, according to Google, businesses with recent photos typically receive more clicks to their websites.
Photos also help engage the people that see your Google My Business listing—and Google tracks every interaction that people have with your listing. The more interactions, the more important Google feels your business is. Below you can see just how many times people have seen an attorney’s photos over just a one-month time period. Her GMB photos were viewed 236 times!
Now, if there’s one thing that’s better than photos, it’s video. In fact, video is so engaging that you don’t even need sound. Studies show that as much as 85% of Facebook video is viewed with the sound off. Surprised? You shouldn’t be. Just the movement of a video is enough to stop a person as they’re scrolling on a page.
The problem: most business owners think that videos have to be big productions and therefore too much for them to tackle. Relax. Making a video doesn’t have to be difficult. Here’s why: you can now create a 30-second video that will grab people’s attention on one of the most popular places people go to search for and find information: Google!
Yes. Recently Google announced that they added video capabilities to Google My Business! In addition to adding photos to your Google My Business listing, you can now add videos that show off cool things about your company. Have you taken advantage of adding a video about your business? If not, it’s time to get started…
Google My Business allows videos up to 30 seconds long, and these videos can be added by customers and by owners. As a manager of a Google My Business account, you should first login to your GMB account.
In the dashboard you will see all the locations you currently manage:
Click on the business location you’d like to add your video to. You will either see the ‘Add Videos’ image on the Overview tab…
…or you can also click on the blue + sign to add a video:
Once you click on the ‘Add Video’ button you will be given the option to drag the video you want to upload or select the video from your computer—making it super simple.
Google says that once you upload your video it can take up to 24 hours for it to display, but our videos have loaded in minutes—which is fantastic! (In this video the attorney gave some tips on how to handle a dissolution of marriage—very useful if you’re going through a divorce and are trying to understand what the divorce “lingo” means.)
However, for you marketers out there—there’s a catch. You need to make sure your videos are taken at the place of business, are of people that work at your business or directly pertain to your business. (Google My Business videos is no place for cheesy stock photos, stock videos or marketing bling videos.)
In fact, Google can remove them if the primary subject of the content is not related to the business location. (And people are tired of seeing stock photos anyway. Google My Business is a way to show off the people, personality, culture, products and services of your business (not the sanitary version of a stock photo business.) So that means no stock photos or stock videos!
If you decide you don’t like the video you added, it’s simple to delete by clicking on the trash can icon and then hitting ‘Delete’.
Once you upload the videos, they will appear in the overview tab on the Google My Business Dashboard. Owners who uploaded videos can be seen in the ‘by owner’ tab. When customers upload videos they will appear in the ‘customer’ tab. All videos will be displayed in the ‘video’ tab.
Once uploaded, your videos will display where your local photos do. As a bonus: if you have two or more videos, you can get a video subtab that will show up on mobile devices.
Google has given us general guidelines for the GMB videos. Keep in mind that if your business isn’t verified yet, your videos won’t show up as live until you verify your GMB listing.
If your business is verified, you’re ready to upload videos! After you’ve decided what video you want to upload to your Google My Business listing, make sure the video follows these guidelines:
(Note: We were able to upload a video that was 1 minute 30 seconds long, but that may have been a fluke.)
Many people get hung up on the type of videos to create—when really, that’s the easiest part!
Here are some GMB video ideas (and remember—you only have to make 30-second videos*, so keep them short and to the point):
*Google has stated that the videos should be 30 seconds in length, but we were successfully able to load a very informative one minute thirty second video to a client’s Google My Business Account. But remember video marketing best practices—don’t make your videos so long that you lose your key audience.
The best strategy for the videos is to sit down with your team and brainstorm about the types of videos you can create and upload—and then… just do it!
Many business owners are concerned that customers/clients can change information and add videos and pictures to their Google My Business Listings. (And sometimes they should be concerned—all it takes is one inappropriate video and the damage is done.)
If you’re a business owner or manager of a Google My Business Page, you can flag inappropriate videos through your dashboard. If the inappropriate video is not removed by Google, jump onto the Google My Business Forum and see if you can politely ask for a Google My Business Top Contributor’s help.
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