How Spent Clothing Used Facebook To Sell a Warehouse Full of Sunglasses

Spent is a lifestyle brand targeting a young audience with an affinity to extreme sport. Their styles are clean cut with blunt designs and cheeky messages.


Spent Clothing’s fashion is targeted to a young audience who are obviously very active on social media. This is why founder Paul Byrnes approached Media Junkies to find a way to get their new collection in front of the right people in the right channels.


Media Junkies developed a social advertising strategy, helped with graphic design and copywriting and split tested different ad campaigns. The best performing ads were then run over a month period which increased significantly online sales of the company. Further, Media Junkies helped on a conversion optimisation and email marketing strategy


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