You’re generating leads, but they’re not converting and you’re getting less out of the ones that do. What if you could change that? In this book, you’ll learn four steps to maximize your leads. Taking one small step can significantly improve your business’ health.
Attract More Leads to Your Business Identify your target market and bring in new leads.
Creating a sales and marketing strategy for your small business can be daunting. Marketing your business involves more than an amazing storefront, nice signage, a well-designed website and a blanket of ads across your local market.
Social media is a two-way conversation that starts with listening and helping. Once you’ve built trust, you earn the right to use social media for the purpose of marketing. We explain that you should “deliver value when, where, and how your audience wants it” – and if you don’t know what they value, use social media to find out.
We suggest breaking down your followers into categories to better understand them. For example, for The Rock, followers were broken down into specific categories: inspiration, kids/families, female, charitable, action fans, WWE, and sports and fitness. The Rock then knew to tweet about all those different topics.
Small businesses like social media. Repeatedly we hear that the small business love of social media is partially due to the fact that big businesses love it. Household names like Pepsi, Ford, and Disney dedicate an enormous amount of resources toward managing their respective social media marketing efforts.
Marketing automation is everywhere in your inbox. It’s the “sorry I missed you” email from a salesperson who just left you a voicemail. The birthday coupon from a restaurant. The reminder from a retailer that you added a product to your shopping cart but never clicked “buy.”
SEO (Search Engine Optimization) is difficult, but worth it. No other practice gives us such direct insight into what people want and are searching for. This means that search traffic consistently ranks right up there with email for the highest converting web traffic.